I never officially signed up for a subscription to ESPN Magazine (sorry: ESPN: The Magazine). It just started showing up one day, along with Men’s Health (a magazine I have opened a grand total of one time). I flip through each issue, mainly to roll my eyes at Chris Jones, whose latest column starts off like this: “Not long ago I was having lunch with Penn Jillette, during which the atheist musician was explaining…” There are more words after that, but my eyes refuse to show them to me. Anyway, this issue is an NBA season preview, and I am a League Pass-carrying fan (where Brooklyn at?!). So naturally, I was curious about this issue’s special NBA insert, a comic book produced by Marvel titled Lebron: King of The Rings. And in the grand tradition of poorly-conceived cross-promotional gimmick inserts, this thing is bonkers.
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